A Research Proposal: The Effects of Restaurant Environment on Consumer Behavior
نویسندگان
چکیده
The purpose of this research proposal is to investigate the effects of restaurant environment on consumer behavior. Five journals that are relevant to the relationship between restaurant environment and the behavioral intentions of consumers are delved into this paper. The selfadministered questionnaires will be distributed to patrons in ten selected middle and upscale fullservice restaurants. Data collection will be constructed through tables and charts that are useful in obtaining a more comprehensive result. Restaurants will be able to use this research proposal to find the appropriate ways to improve consumers’ satisfaction and also to increase profits.
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